We’ve Been Obsessed With Capturing

High-Quality Leads Since 2008.

Our Story

EchoQuote.io was founded in 2008 by Dale Underwood. Mr. Underwood previously co-founded several successful Information Technology companies including CommVault and Marzik Inc., a Commercial Equipment dealer/reseller.

During his time at Marzik, Mr. Underwood realized that the self-service nature of the internet was disrupting his team’s sales cycle. Customers were doing their own research and only contacting Marzik at the time of purchase, negatively affecting profit margins.

With sales margins dropping, Mr. Underwood started EchoQuote.io to address three emerging trends in the B2B sales market:

  1. B2B Buyers need pricing early in the Sales Cycle to understand and budget for solutions, but don’t want the hassle of contacting sales.
  2. Sales wants qualified prospects but needs to stay in control of who gets pricing and how it’s positioned.
  3. Marketing sees pricing transparency as a new way to capture high-quality leads and improve marketing’s return on investment.

EchoQuote was built to solve all three.

Why does modern Lead Generation require a different approach?

Buyer behavior has changed.

Buyers can now they can now get most of the information they need without ever contacting sales…even pricing.

Pricing Information – The content King.

  • Pricing is #1 sought after information

  • Pricing interest never goes stale

  • Pricing appeals to serious prospects

  • Pricing appeals to early stage buyers

  • Pricing appeals to new and existing customers



What B2B Buyers really want from a website:

Budgetary Pricing
Product Information

(Study of 1,000 B2B Buyers courtesy of MECLABS)

Don’t give pricing away. Use it to capture more Sales-Ready leads!

  • EchoQuote is the best sales conversation starter I've seen in the last 20 years of business. The value is amazing!

    K. Roller
    K. Roller VP Marketing
  • Want more sales qualified leads and don’t want to spend a ton of money, resources or time doing it? EchoQuote is the answer!

    S. Worthington
    S. Worthington VP Marketing
  • For me, the biggest benefit of EchoQuote is the ability to be the first one in the customer's door.

    J. Klemme
    J. Klemme President, KL Security
  • I’ve never seen a sales team more excited about a lead generation program. It really works!

    K. Morris
    K. Morris VP Demand Generation
  • Price is the most specific piece of information customers use to understand the nature of an offering...we have miles of videotape of users asking "Where's the price?" while tearing their hair out.

    J. Nielsen
    J. Nielsen Principal, Nielsen Norman Group
  • Our sales reps are closing 9% of the leads generated by EchoQuote; it is our top producing marketing campaign.

    Meg White
    Meg White SimpliVity / Director of Demand Generation
  • We’re successfully engaging close to 50% of the EchoQuote leads that come in…we’ve been nothing but happy with it.

    J. Turnbull
    J. Turnbull President, Thunderstone Software
  • EchoQuote helps us convert a larger percentage of casual web site visitors into solid sales leads.

    N. Ekker
    N. Ekker VP Marketing, Texas Memory
  • EchoQuote helps us capture more sales-ready leads at the right time, every time.

    B. Patrick
    B. Patrick Director of Marketing, Scale Computing